Web Design Critique: Zkin Organics

17

The website of Zkin Organics located at www.zkinorganics.com.au is intended to be a online shop for users who are looking to purchase natural skin care treatments from the brand. The company is known in creating products that are organic and safe for the skin.

First impression lasts. The same goes when it comes to visiting a website. With Zkin Organics, it is evident from the first look that the website is worth checking out. Visitors will be encouraged to stay at the website because of the fast loading. It is easy to navigate and there are no complicated settings on the site. Buyers know exactly what to do if they plan to purchase something and products are grouped according to categories, skin type and skin concern.

The aesthetics of the website is on point because it uses images that are directly related to the products the brand is selling. The color scheme used is soft and easy on the eyes. The font is easy to read and size is just right. The website follows the principle of solid design. The overall appearance of the website shows off what the brand is all about – simple, organic and clean. The design is professional which increases the buyer’s trust on the brand.

The site is functional overall because everything that the buyer needs is carefully laid out. They don’t have to browse each item the brand is selling but rather there are categories they can choose from. For those who are not familiar with the products, they can choose depending on their skin type or their skin problems. This way they only see products they need and filter those they don’t making life easier.

The website’s content is brief and straightforward. It does not beat around the bush and explains only things that the buyer will most likely ask about. Buyers who are looking for natural skin care treatments will be able to read important information on the site regarding the products without reading paragraphs after paragraphs of filler content. Over all, the website is clean, professional and easy to navigate which is ideal for an e-commerce site.

Posted in Health