Website Critique: Avenue32

First impression

The homepage image announcing 50% discount on everything does its job and quickly grabs the attention of any visitor. If there is anything that online shoppers are looking for, it is discounts and 50% is more than good enough for most online shoppers. The design is minimalist with black text on generous white background. The site makes good use of banners for promotions; banners that offer low shipping rates, free returns and secure door-to-door handling. Website design is not so appealing but good photography makes the images standout in the stark design. The site needs a bit more color to make it more attractive to visitors.

www-avenue32-com-eu

Navigation

One can get a good sense of the website without reading text because you can easily get the big picture from the homepage. All essential information is linked to the navigation system that is present on every page in the same place but it requires a scroll down to view the other navigation links. The links are clearly labeled, simple to use and easy to understand but the pages take too long to load. It is surprising since there are no animations or advanced features that should affect loading time.

Content

Content is useful and meaningful to the target audience. It is obvious that the goal of the website is to attract women shoppers and its content is appropriate for the target audience. There is enough of relevant and useful information which a potential customer may search for before making a final purchasing decision.

Appearance

The aim of web design was to look as simple as possible so that the attention of a visitor will be focused on content but it does not look too attractive to appeal to the audience. The layout is clean, simple and uncluttered but it requires more color to add life to the design. The design of the landing page will immediately direct you to discounts and not on other page elements. The site makes appropriate use of fonts but there is minimal use of attractive fonts that will emphasize headlines. Web design will not immediately catch attention from someone who is searching the web for fashionable clothing.

Posted in Clothing, E-Commerce, Web Design Reviews