Using Customer Reviews For SEO

Using Customer Reviews For SEO

Everyone in the industry knows that search engine algorithms are constantly changing and it is important for businesses to adapt to the changes. The days of stuffing content with keywords or building artificial links to gain SEO traction is long gone. The emphasis right now is user experience.

Using customer reviews for SEO can improve the credibility of the entire marketing strategy with potential new customers. When determining page ranking, Google looks for expertise, authority, and trustworthiness. Generating positive feedback from customers is an effective way to demonstrate that the business is meeting the criteria.

What does a potential customer think when he sees customer reviews?

  • It is very likely for a potential customer to trust a business if other users have positively reviewed the site.
  • A potential customer will trust a site if Google shows the reviews in SERP.
  • Since other websites do not have reviews, the potential customer will choose the site with good reviews and ratings.
  • If the site has 5-star ratings, the potential customer will likely be converted to spend his money.

Customer reviews show a certain interaction with a brand particularly if they are genuine and favourable. Search engines are only interested in promoting sites that send the right signals to the audience.

A digital marketing agency’s king kong SEO review is pivotal to attracting new clients. Many new users will likely investigate the company before broadening the search to the national level. Positive reviews from clients will tell users that the business can satisfactorily meet their needs.

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How Long Is The Life Span Of Customer Reviews?

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A steady stream of favourable and authentic reviews from customers create a social proof that can provide consumers with confidence to buy or product or service. Like the tweets on Twitter and Facebook posts, reviews from customers can be used as a powerful tool in the marketing campaign.

According to Google and industry experts, a business’s review count, ratings and review text are strongly considered in organic and local search engine rankings. This means that the more reviews a business gets, the higher will be the ranking in search engines which can lead to significant increases in the conversion rates.

The median lifespan of a Tweet is about 18 minutes. 75% of the first engagement with a Facebook post happens within the first 5 hours. The shelf life of reviews is about 3 months. Reviews that are older than 3 months are no longer considered relevant. A review that was posted by a customer on a third-party review platform 2 weeks ago carries more weight than a tweet or a Facebook post made 2 days ago.

If the business is already engaging with users in social media conversations around the brand, it would be relatively easy to ask for a review. Given the long shelf life of reviews, they can be used as content in your marketing efforts.

You can find king kong marketing reviews on Indeed, a third-party review platform for job listings. Many job seekers read the reviews about the digital marketing agency that provides them with information that they will not find in advertisements.

 

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