Web Design Critique: Titan Transline

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First impressions last, as the old saying goes. That’s why it’s important for sites to sell their brand with the home page. Logistics company Titan Transline got that message, though it feels like they took it a bit too far.

The first thing that’ll greet visitors to the site is the striking home page, sporting the brand’s color scheme of black, red, and white, exemplified by the company logo.

Conveniently, this logo also doubles a shortcut to home page, as is standard. The header it’s found in has links to all of the pages on the site, along with contact information for those interested in hiring Titan Transline, as well as any news updates. The fact that it sticks to the top of the browser when scrolling is convenient, but the fact that it doesn’t have a search bar is a pretty glaring oversight.

Said search bar is located at the bottom of every page, which requires a lot of scrolling down, at least for the home page. The content on the way down is well presented and interesting, but that’s still a lot of scrolling down for people who want to look something up from the site.

Content is well-presented, making good use of the site’s color scheme, text formatting, and visual aids like images, animations, videos, and tables to paint a clear picture. It’s all quite informative.  The problem is how it’s distributed.

As mentioned before, if someone wants to search, they have to scroll down to the bottom of every page, which is a bit of a hassle for the home page, which is filled with content. Granted, this isn’t necessarily a bad thing, but some of the content on the home page can be found on other pages, so it seems as if they could’ve just posted links and spared people the trouble of scrolling. Moreover, all that extra content means that the home page takes a bit longer to load.

As for the other pages, they have content that can be seen from the home page, as mentioned before, but they’re not useless, they just feel somewhat redundant. They’re well-organized, informative without being overwhelming, and easy to digest. The lopsidedness of the distribution of content is quite noticeable, though, especially at the Services page, which has an empty body, as all the relevant information for it is spread out between the header and footer.

Overall, Titan Transline has a good site, with good presentation, and solid foundations. They just need to work on distribution and focus; the home page is important, but so is everything else.

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Web Design Critique: News.com.au

Web Design Critique: News.com.au

For those that want their news delivered as straightforwardly as possible, with absolutely no added fluff, News.com.au’s site is a gift.

The Aussie news site’s about as “back to basics” as possible. When someone looks up king kong agency reviews or the like on the site, then they’ll get that, with nothing else. The site sports a plain white background paired with black text, with some red for highlights. There aren’t any ads, side images, or pop ups for any page, at least not any that’s not actually part of the news or article that the page is dedicated to.

The site feels a bit bare at times, but it does judiciously use images, videos, and links in its articles, with corresponding captions, which add some much needed flavour to the pages, while also providing a visual aid for those reading up on the site, which is really helpful, as the site doesn’t shy away from long articles. It’s not a major issue, as, again, the visual media breaks up the walls of text.

Navigation’s pretty convenient, thanks to the header bar that sticks to the top of the browser, no matter how far one scrolls down the page. It has the site’s logo, which doubles as a link to the home page, as well as links to different news categories, with pop-down menus for specific subsections, for easy sifting. There’s also a search bar, which is quite useful if one needs articles on king kong agency reviews or the like.

At the bottom of the every page are links for advertisers, people looking for more information on the site, and others. Here, there are also external links to News.com.au’s social media pages; Facebook, Twitter, and Instagram. On the home page, this is preceded by a listing of the most popular news stories, letting people who scroll down find the most talked about topics.

Overall, the News.com.au site is about as straightforward as a site can get. It has an elegance in its simplicity, though it might find a bit of identity and uniqueness useful.

 

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Web Design Critique: https://kingkong.com.au/

Web Design Critique: https://kingkong.com.au/

Years ago, people relied on personal recommendations before making a confident decision regarding a digital agency. Nowadays, there are king kong marketing reviews from the personal experiences of clients as well as employees. After reading the review, it makes sense to focus your attention on the digital agency’s website where you can access the information you need.

At first glance, you will immediately understand what the website is all about. It talks about the business and different marketing strategies to gain more prospects. The simple and clutter-free design of the website is becoming popular in the business world. Simplicity is now the norm to attract visitors and enable them to form an impression.

Simplicity is not about fewer components but the ability of the website to perform with less components. A website that aims to attract businesses is different from an ecommerce site that uses lots of colour, graphics and style to attract customers.

Faster download speed is very important to a website. This is achieved by reducing elements to the most crucial. Every element is bigger, bolder and featured effectively to grab attention. The concentration is content and how to convey the message without any distracting elements. There is no overcrowding because only the most essential elements are highlighted.

Since the website is the company’s best business card, it is important to tell the audience what it has to offer so that they will be encouraged to stick around. Typography is well chosen and the colour scheme is appropriate to the company’s objectives. The user gains all the necessary information effortlessly.

 

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Web Design Critique: https://kyledavidgroup.com/zoho-books-bookkeeping/

Web Design Critique: https://kyledavidgroup.com/zoho-books-bookkeeping/

Many small businesses search the net for more info on Zoho books to help them streamline their business processes. As the business gets bigger, the owner can no longer rely on spreadsheet programs like Excel that does not guarantee against errors. By using software, data is entered automatically while allowing verifications to reduce the possibility of human errors.

The first thing you will notice in the landing page is the pre-dominantly sky-blue slider and white color scheme. Sky blue is a color that means honesty and respectability. The generous use of white color enhances the feelings that sky blue creates. Not all colors combine well with sky blue but the combination with white manages to create professionalism and sophistication. The combination may not be eye-catching but it enhances content.

Call to action is very prominent so that it easily catches user attention. No matter what a web design wants to accomplish, it cannot be done without a compelling call to action. The call to action is well crafted and designed to drive action. It tells the user exactly the action to take, how to take it and gain more information. It provides the user with motivation to share some information.

Users are enabled by navigation to choose the pages they want to visit. There are different areas of focus that are very interesting to business owners. Users are able to access content that is not present in the landing page. For example, if you click on areas of focus, you will see that information is properly organized and easy to understand.

Chat bots provide timely response to users to improve their experience. There are no missed sales because questions are addressed immediately.  The chat bot is well designed to help users make confident decisions. The chat bot also provides users with a personalized experience because it is like a human conversing with a customer.

Content is more than adequate to provide more info on Zoho books to the user. There are no unnecessary distractions that prevent the user from accessing information. The strength of the brand is clearly emphasized particularly the benefits that a business owner will gain.

 

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Web Design Critique: Elite Tutor

Web Design Critique: Elite Tutor

There’s elegance in simplicity; sometimes, less really is more. That’s what Elite Tutor, a Singaporean tuition firm, is going for their site, with a straightforward design and layout that doesn’t beat around the bush.

First thing that visitors to Elite Tutor’s site will see are the words “Need a Tutor?”, in large font, displayed prominently at the middle of the home page. It’s a question, true, but one that boldly communicates what the tuition firm is about without the need for any lengthy explanation or fancy visual aid.

This straightforward, simplistic, practically minimalistic, approach is the design aesthetic of the site. A simple white background contrasted with black text, with the occasional splash of color from important icons and logos.

The links for getting a tutor, the firm’s contact information, the link to their WhatsApp, and the link to their zendesk chat, these are a few of the things on the site that add a splash of color while also providing useful navigation and communication tools to visitors. They’re hard to miss, work quite nicely, are always accessible, and don’t distract from the main content, even though they use different colors, for example, the WhatsApp link is bright blue,, the live support interface is bright green, and the ‘request a tutor’ link is a black, pulsing icon that’s always located on the top left of the screen.

These aforementioned icons help expedite navigation in Elite Tutor’s site, alongside links to the other pages located atop the screen. All these elements, as mentioned before, never move from their positions relative to the browser, allowing visitors to access their functions whenever they need to, which is very convenient.

If anything feels wrong about Elite Tutor’s site, it’s the minimalistic design approach making the site feel empty at times. There’s a good amount of text to scroll through, all of which are informative without feeling overlong, but the issue is that there are no colorful logos or vibrant images of tutors or students to give the site a sense of life or a humanizing element.

The professional approach is something Elite Tutor does very well, but perhaps it could afford to put some faces on their customers or their staff. Learning and teaching, after all, is a very human process.

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Web Design Critique: https://kingkong.com.au/

Web Design Critique: https://kingkong.com.au/

For businesses, it makes sense to read King Kong marketing reviews to gain ideas on the appropriate techniques that are guaranteed to generate good results. Traditional advertising strategies won’t work right now because people are staying home due to the pandemic. People spend most of their time online and it makes sense to a business to ensure an online presence.

White text on the background is not recommended because it affects readability. However, white text on a dark black plain background can be effective as long as it is used properly. It won’t hurt SEO either because trustworthy content is promoted. Virtually every site with trustworthy content ranks well on Google.

It is common to assume that the site used a one-page design because you can simply scroll down to access all the information that the site wants to share. However, there is a navigation menu on the left-hand corner of the landing page.

The focus of the website is to show its best work and digital knowledge to potential clients.

Prospects that visit the site must be influenced to click on a call to action. No clutter will distract the visitor’s attention from the information. Colourful designs can easily catch the eye but they are more appropriate for e-commerce sites than a digital agency.

The main objective of the site is to generate leads and this goal will be successful if the visitor can easily find what he needs. A single-page website helps in faster conversion because all the necessary features are communicated in the landing page. Loading time is faster and it is easy to use across all devices. For some users, the site can provide them with a good experience.

However, the website is not actually designed as a single page. Users will only assume after they scroll down the page because all the necessary information is provided in an organized manner. In fact, the site no longer needs the other pages.

The Google rating of the website is 4.6 stars. This means that users trust the website because it provides accurate information. Relevant information encourages visitors to stay longer on the page.

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