How To Encourage Customers To Leave A Review

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Customer reviews are the modern version of the word-of-mouth recommendations that influence buying decisions in a way that advertising never could. Consumers today purposefully looks for reviews, learn from them and often base their decision from the opinion of others.

There are 4 common reasons why consumers look for reviews. They want social proof from customers who have tried a product or service, they want to make a confident decision, they want to avoid a bad purchase and they want to learn more about the product’s benefits and limitations.

Considering the popularity of reviews, it is the goal of most businesses to gain positive reviews that can boost their sales or generate brand recognition. To get good reviews, a business must make it easy and convenient for customers to leave them. Social media and third-party review sites are great platforms where customers can post their feedback.

The website must be optimized to allow visitors to leave comments easily. There must be clear instructions on how to receive instant feedback from customers. Emails are usually a part of customer marketing and can be used to request customers for their honest feedback. Another option is to add a link to an online review site where they can leave their opinion.

There is no magic wand to getting a positive king kong marketing review online. What the digital agency does is provide its clients with proven online marketing strategies that will grow their business fast and sell products more effectively. An improvement in customer service is also guaranteed to encourage good reviews.

Posted in Business, Marketing, Review, Tips