Using Customer Reviews For SEO

Using Customer Reviews For SEO

Everyone in the industry knows that search engine algorithms are constantly changing and it is important for businesses to adapt to the changes. The days of stuffing content with keywords or building artificial links to gain SEO traction is long gone. The emphasis right now is user experience.

Using customer reviews for SEO can improve the credibility of the entire marketing strategy with potential new customers. When determining page ranking, Google looks for expertise, authority, and trustworthiness. Generating positive feedback from customers is an effective way to demonstrate that the business is meeting the criteria.

What does a potential customer think when he sees customer reviews?

  • It is very likely for a potential customer to trust a business if other users have positively reviewed the site.
  • A potential customer will trust a site if Google shows the reviews in SERP.
  • Since other websites do not have reviews, the potential customer will choose the site with good reviews and ratings.
  • If the site has 5-star ratings, the potential customer will likely be converted to spend his money.

Customer reviews show a certain interaction with a brand particularly if they are genuine and favourable. Search engines are only interested in promoting sites that send the right signals to the audience.

A digital marketing agency’s king kong SEO review is pivotal to attracting new clients. Many new users will likely investigate the company before broadening the search to the national level. Positive reviews from clients will tell users that the business can satisfactorily meet their needs.

Posted in Marketing, Review, SEO