Web Design Critique: https://kyledavidgroup.com/zoho-books-bookkeeping/

Web Design Critique: https://kyledavidgroup.com/zoho-books-bookkeeping/

Many small businesses search the net for more info on Zoho books to help them streamline their business processes. As the business gets bigger, the owner can no longer rely on spreadsheet programs like Excel that does not guarantee against errors. By using software, data is entered automatically while allowing verifications to reduce the possibility of human errors.

The first thing you will notice in the landing page is the pre-dominantly sky-blue slider and white color scheme. Sky blue is a color that means honesty and respectability. The generous use of white color enhances the feelings that sky blue creates. Not all colors combine well with sky blue but the combination with white manages to create professionalism and sophistication. The combination may not be eye-catching but it enhances content.

Call to action is very prominent so that it easily catches user attention. No matter what a web design wants to accomplish, it cannot be done without a compelling call to action. The call to action is well crafted and designed to drive action. It tells the user exactly the action to take, how to take it and gain more information. It provides the user with motivation to share some information.

Users are enabled by navigation to choose the pages they want to visit. There are different areas of focus that are very interesting to business owners. Users are able to access content that is not present in the landing page. For example, if you click on areas of focus, you will see that information is properly organized and easy to understand.

Chat bots provide timely response to users to improve their experience. There are no missed sales because questions are addressed immediately.  The chat bot is well designed to help users make confident decisions. The chat bot also provides users with a personalized experience because it is like a human conversing with a customer.

Content is more than adequate to provide more info on Zoho books to the user. There are no unnecessary distractions that prevent the user from accessing information. The strength of the brand is clearly emphasized particularly the benefits that a business owner will gain.

 

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