Web Design Critique: Safeway Security Screens


Safeway Security Screens specializes in security doors in Perth from manufacturing to installation. The company has been in the business for more than 28 years and it has been passed down from one generation to another. Now let us move on to critiquing the website.

Searchability. When I opened my Google Chrome browser and searched using the keywords “security doors Perth”, the website of Safeway Security Screens is included in the first page of the search engine result. It just needs to work more on search engine optimization to increase its ranking because there are at least 10 other companies listed before it.

Usability. The homepage loads quickly and all the links inside the website are working properly. These are good signs because it will encourage visitors to stay on the page longer and the experience will more likely encourage them to revisit the website someday.

Navigation. Moving around the site is quite simple as there are only a few pages included – Home, About, Security Options, FAQ and Contact. Of all five, only Security Options have sub-pages. Even those who are not computer savvy will be able to find their way around the site. The call to action button “Request A Quote” is located in every page within the website.

Design. The website does not have wow factor to it yet it looks professional. The company highlights the products they are offering which would not have been possible if there are other distractions in the page such as animations or flashing elements. Overall, the design is simple and it follows a consistent color combination found in the logo of the company.

Content. The website is not loaded with contents so there is no chaos going on. The Home and About page contains brief descriptions and background regarding the family-owned business. The only pages with many texts are under Security Options as each type of product is highlighted and given their own pages in order for customers to know what they will get and what to expect with the actual product.

Overall, the website is simple and effective when it comes to offering security doors in Perth but it should work more on increasing its search engine result ranking in order to stand out among the competition.

Posted in Business