Web Design Critique: Titan Transline

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‘Bold first impression’ is the name of the game for TitanTransline.com, with its striking color scheme, heavy use of visual aids, and attractive video presentation at the home page. It does it well, though it might lean into the ‘first impression’ part a bit too much.

The site sports a black and red color scheme, with shades of white and grey as the tertiary colors. It’s a classic combination, used fairly well, that allows for easy highlighting of important information. Since they’re important, announcements made at the top of the page don’t follow the brand colors, instead being featured in a reassuring shade of minty green, which helps make them impossible to miss, even in spite of all the bold visual design choices. There are a few flubs, though, like using light grey text alongside background images with grey trucks in them. Nothing particularly bad, but still quite noticeable due to how well-done the visuals are otherwise.

As for visuals, the site uses its brand colors well, mixing it neatly with videos, images, and logos to help present itself as a trustworthy, reliable trucking company. The home page even features a trailer-like video, which does a good job of being convincing. The logos used throughout the site are also quite noticeable, and create a very distinct visual hierarchy.

Functionally, TitanTransline.com works well. It has all the navigation tools one would expect from a professionally-designed site such as this, though none of the fancy logos and images also pull double duty as links to pages, which does waste their potential a bit. Headers and footers are neatly linked and work well, with a tiny button on the lower right of every page getting back to the top quickly.

The most notable thing about the site is easily its aesthetic choices, with lots of brand coloring and visual media to help it stand out, alongside its home page.

That being said, the home page also highlights an issue the site has, as a decent amount of what’s on it, like the “request a quote” section, are repeated in other pages on the site, showing how they might’ve overdone the ‘bold first impression’ bit. It might’ve been prudent to give the other pages extra content to balance things out.

 

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